Pakistan Super League third season has already exceeded the expectations in terms of viewership. The stadiums might have gone empty, but trust us that’s not the case when it comes to viewership. Both online and offline media have achieved higher numbers than previous years. As per the official statement from Ahsen Idris, CEO – Blitz Advertising
“The PSL 3.0 Livestream has exceeded all expectations within its first 2 days, advertisers and media partners alike. With industry giants like ABL, Unilever, Reckitt and Telenor hopping onto the bandwagon, Brand PSL is all set to achieve new records on digital this season. Our expectation is to cross 20 million eyeballs this year (a year on year increase of 50%), and so far it’s proven to be a roller coaster ride. It would be no surprise if Pakistan’s crown jewel of sports entertainment goes pay per view next year”
A lot of effort was made to block the illegal streaming of PSL this year. The official partners for PSL are cricketgateway.pk, and they have successfully surpassed 8.5 million views in the first 15 matches.
TV viewership scales up.
It’s not just the online visitors which haw gone up but TV viewership has increased too. PTV Sports continues to engage more viewership with their rural base. During the first 15 matches, 11.59 million people tuned into PTV Sports daily to watch PSL with an average TRP of 3.6. Besides the opening ceremony which reached out to 15.2 mn people, the match between Lahore & Karachi was the most watched match. The epic rivalry marked the highest TRP of 5.3, reaching out to 14.9 mn people.
Karachi the biggest city in terms of population is definitely the most attached audience on TV. The other two matches which measured the highest viewership so far were Kings v Zalmi and Kings v United. Islamabad United & Multan Sultans are the other two teams which engage more viewership than the rest of the teams. Satellite channels do not have the same kind of viewership as terrestrial but they are not far behind. The trend is not so different, matches played by Karachi Kings tend to generate more viewership. On an average 5.4 mn, people are watching PSL daily on Ten sports, whereas 5.2 mn people are on Geo Super.
Note: Ratings are based on Kantar Media (All Individuals) Pak Total
Cricket Gains More Viewership, Leaving Behind Ramazan Transmissions
There has always been a debate on TV Viewership during Ramazan. How the trend change every year as Ramazan kicks off. Each year our channels come up with these mega transmissions. These transmissions not only involve a lot of attraction for the audiences. Ramazan in past few years has involved massive viewership with these game shows. People wait all year to participate in all these shows to win these exciting prices. Jeeto Pakistan broke all the viewership records last year even though the entire nation was busy watching Champions Trophy. However, this year things have changed. Cricket gains more viewership, leaving behind Ramazan transmissions
Viewership trend has seen some major changes in viewership this year
We haven’t really noticed those peaks this year in Ramazan transmissions. The viewership is not as high as it was last year, furthermore, cricket took its share. Everyone thought that a test match would not perform as a limited over match would do. But that’s not the case here, cricket viewership is always about how well your team is performing.
The way our team performed, there was no surprise that viewership was bound to shift to cricket. Though these transmissions continued to reach more audiences, they did not have the consistency in viewership. While cricket enjoyed consistency and had better TRPs than these huge Ramazan transmissions on our television. On an average, 49 Million people were watching PTV Sports, while 37.7 Million were watching cricket. On the other hand, ARY D, GEO E and Hum TV were the top channels when it came to reaching mass audiences. ARY was being watched by approximately 67.6 Million people, while Hum and GEO were watched by more than 56 Million people.
TV viewership for Cricket was 400% higher than the Ramazan transmissions
The TRPs from 1500 hours to 1800 hours was certainly higher for PTV Sports. The average rating was 1.3 during the given timeslot. Whereas Tensports averaged 0.5. Their gap was substantial, as the closest any Ramazan transmission could get was ARY Digital with an average rating of 0.8. So much so, cricket maintained its viewership an hour before the Iftar time. While PTV averaged 1.7, ARY Digital stood at 1.8 and GEO Entertainment on 0.7
Note: All Ratings acquired from Kantar Media (all individuals – Pakistan Total)
An Average Of 21 Mn People Tuned Into TV During PSL Home Matches, More TRPs For Satellite Channels This Year
We know we are late in coming up with the final version of PSL’s performance on TV but better late than never. This year was as exciting for the fans as the previous ones. With the inclusion of a team, the competition too increased in terms of length. Also, for the first time, we were able to witness 3 home matches, which also marks one of the most historical moments. Cricket coming back to the city of lights. Finally, the fans had a chance to watch their favorite stars play in front of them. It wasn’t just the stadiums which were filled, there were more people in front of their television sets than the entire tournament. An average of 21 Mn people tuned into TV during PSL home matches.
Cricket Comes Home!
There is no denying of the fact the PSL being held in Pakistan is beneficial for all. It will not only work for the league, it holds a huge strategic importance for advertisers & sponsors. 21 Million people tuned into PTV Sports to watch the final 3 matches. However, there were 11.5 Mn people who watched all the other matches.
Geo Super came in second with most of the urban audience tuned into the channel. There were 11.7 Mn people watching, whereas the rest of the tournament had a TV audience of 5.3 Mn people. Ten Sports were more or less the same, on an average 5.2 Mn people were watching it daily, whereas the final 3 matches averaged at 11 Mn
How Did It Actually Go?
Overall, we won’t call it a blockbuster considering the hike in TV viewership we saw last year. The viewership remained constant during most of the period. However, it was the satellite channels who had a breather this year. Ten Sports and Geo Super performed better compared to last year’s PSL.
The average TRP on Geo Super stood at 1.7, with an average of 5.9 Mn people watching PSL daily. Ten Sports had an average TRP of 1.5 and an audience base of 5.7 Mn people. PTV with its mass base had an average TRP of 4.7, and 12.4 Mn people tunning into the channel to watch PSL daily.
Karachi v Lahore encounters remain the audience favorite.
Each of the channels had their top matches in terms of viewership. However, it was Karachi v Lahore which stood as a common factor on all three. Whenever the two epic cities clash together, they create a lot of noise in terms of viewership. The first encounter had an average TRP of 2.7, 2.1 & 5.1 on Geo Super, Ten Sports, and PTV Sports respectively. Also, there was more audience tuned into their television sets. Only on PTV, there were 14.9 Mn people who watched the match.
The second encounter was no different except there were fewer people on Ten Sports. The average TRP on PTV was 4.8, while Geo Super and Ten Sports had 2.3 & 1.3. There were almost 13.4 Mn people watching the match on PTV only.
The Final 3!
The final 3 matches were the most crucial and were played in Pakistan. So the level of excitement was unimaginable. On PTV the play-off and the second eliminator both captured huge audiences. Both the matches were watched by approximately 19 Mn people and had an average TRP of 6+. The final day had the highest audience with 25.8 Mn people watching TV, accumulating an average TRP of 9.1
On Ten Sports, the average TRP of the final was 5.7, with almost 15.9 Mn people watching live on their television sets. Though GEO super had a better average through but went slightly short during final against Ten Sports. There average TRP stood at 5.5 and 14.8 Mn people watched it on TV,
Power, Love and Revenge: The Story Of Laal Ishq
If you are tired of watching Pakistani dramas that show women scheming against each other, crying over their Mazloomiyat or men being a picture of Zulm-o-Jabar, then Laal Ishq is a drama you must give a try too.
I have been following this drama for past 5 months and it amazes me to see an unconventional, strong and tyrant female protagonist ruling, or shall I say ruining, the lives of many around her unlike many female characters in Pakistani dramas. Ammi Sahiba, played brilliantly by Saba Hameed, is blind in revenge for her murdered husband to an extent that she even ignores her own children’s agony.
This is a sequel of Landa Bazar which was aired in 2002 on Prime Entertainment (STN). The story of Laal Ishq starts right where the drama Landa Bazar ended.
Mehar Hukum was assassinated by Bali (Iqbal), who was sentenced to death but is freed early after serving his time in jail because of his good character. This outraged Ammi Sahiba, whose unhealed wounds are opened again, and she is now after his life making her only son and brother fetch after him. Her kids are now all grown up but she is ready to throw her offspring in the hell of a never-ending revenge. The story takes a U-turn where both of her children Mahi and Punar fall in love with Bali’s children Rameen and Farhad.
Her son was prompt to kill Bali to please his mother but Rameen made him promise that he will not kill her father. On the other hand, Mahi is also not in the support of this murder since the beginning. The cherry on the top is, she also starts having feelings for Farhad, the son of her father’s murderer. Prior, she was engaged to Farhad but the commitment was called off after the truth of Bali was unveiled.
After analyzing the situation Ammi Sahiba’s unveils her brutal side. She not only snatches away Mahi’s cell phone but also chains her so she does not run away. When Mariyam, the help, tries to assist Mahi, Ammi Sahiba beats her up with a stick, even threatens to kill her.
The drama takes an unexpected turn with Mahi and Farhad doing court marriage and then Mahi’s death. The fire and fury of both Ami Sahiba and Punar take high flames on this and he forces Rameen to marry him as revenge. Now, this is a crystal clear signal for war between two families. As you can see in the promo of next episode, there is going to be bloodshed and horror!
Every character in the story, each member of both families grieves because of the stubbornness of Ammi Sahiba. From Bali to Dada Jan to the kids, all cry with helplessness as she will not surrender. The fury has made her so blind that she is unable to see the damage caused to a number of people.
In this drama, Ammi Sahiba is shown a kind of the epitome of power to whom strong men like Bali and Mehr Charagh are also forced to surrender. This surely is the story of a woman who, like a queen, can make everyone, from prawn to king, move with mere movement of her lips. The script is evident enough to realize that it’s not always men that abuse the authority. Women can be pretty cruel as well. Let’s see where the drama leads us now. Will the love conquer or Ammi Sahiba?