Although we Pakistanis love the month of March for many reasons including ‘Basant’ and the promise of spring in the air, this month also brings with it the scorching, sizzling sun. The blistering afternoons that can sometimes induce extreme lethargy and a sense of sluggishness can only be combatted with a long, refreshing, chilled drink of Coke. Coca-Cola has launched their new TVC with the thematic of ‘Coke vs. Chai’ and the ad is a follow-up of their campaign #ZaalimaCocaColaPilaDe from last year. Undoubtedly, we are thirsting over this new TVC of Coca-Cola – are you?
Chai Ko Thand Kara De
Could the communication be bolder than this? We don’t think so. And we aren’t even surprised by it considering the fact that last year as well, Coca-Cola boldly communicated the need of Coke to be the preferred choice in this scorching summer heat. The additional hashtag previously used for this purpose was #ChaiNahiCoke .
The Chilling Coke TVC
The TVC features Maya Ali and Ahad Raza Mir and is brilliantly executed. Watching the ad makes us reach into our coolers and take a sip of some ice-cold Coke every time we see it.
Just like this?
The Social Media War
This campaign generated a lot of fun comebacks and reactions last year, setting the local social media scene on fire. Which is to be expected considering Pakistan is so big on ‘chai-love’. We’re as Pakistani as it goes and needs the chai hit as much as the next person. But you have to agree, in the intense heat of our hot, humid summers, our usual dose of tea hardly quenches the deep thirst that accompanies this zaalim weather.
Our summertime madness is cured by foregoing chai in favor of thandi Coca-Cola.
Who Wins – Coke or Chai?
We think that Coke definitely wins over tea when it comes to beating the heat. Like the TVC says, garmi main ‘Chai ko thand kara dey, Zalima Coca-Cola pilay dey’.
We were anticipating the certain meme war with great relish soon as the TVC as aired and our fellows on social platforms didn’t disappoint us. See some interesting memes below,
— Zia Zuberi (@ZuberiSpeaks) March 22, 2018
Best WhatsApping stuff of today
— Abdul Ghaffar (@GhaffarDawnNews) March 22, 2018
— PSL K Baad Bored Aisha (@HariMirchein) March 22, 2018
While we can clearly see that Coke is winning the Digital war too, we would still like to hear the opinions of our readers.
To join the conversation or to tell us what you think about the whole campaign, comment on the post or post on twitter, tagging @penchowk and use the hashtag #ChaiKoThandKarade.
Protected: This Ramazan Let’s Donate Eidi For Edhi Via Coke’s Bottle Of Change
Dasani Is THE Best Bottled Water For You – Here’s Why!
According to World Health Organisation (WHO), Pakistan comes at 80th place among 122 countries in drinking water quality. And so, the sales of bottled water have highly increased in the country. Keeping this demand of clean drinking water in view, the beverage giant, Coca-Cola, has recently launched it’s water brand Dasani in the country. Dasani is THE best bottled water for you – here’s why!
Dasani Is Being Sold in 35+ Countries Not Just Pakistan
The Coca-Cola Family of Water Brands is sold in 150+ countries and Dasani being one of those brands, launched in 1999, is being sold in 35+ countries around the world.
Dasani is one of the three Billion Dollar water brands within the Coca-Cola system now available in Pakistan as well.
Where Is Dasani Coming From?
Dasani water comes to you from a deep underground local source. It is then purified and filled using high-safety standards and modern technology at Coca-Cola Beverages Pakistan Ltd. plants in Rahim Yar Khan and Gujranwala.
Bottled Water Consumption in Pakistan
It’s a known fact that with the increase in population and urbanization, access to clean water in Pakistan is decreasing each day and the bottled water consumption is increasing rapidly.
Evidently, the demand of bottled water is also high, thus, more brands are emerging in the market which means that we as consumers have multiple options available.
But then we should be very careful with which brand we choose for consumption and why. A wise choice will always be beneficial for us and the society in the long run.
Why not? Dasani has just launched in Pakistan and is a brand that offers safe and healthy water consumption at an affordable price. Keeping the issue of water contamination in view, those who can afford are eager to spend on bottled water instead.
Also , the brand is ISO certified which means that it’s quality standards are high and it’s completely safe to drink.
Coke Fest Has Come To Karachi and We Are Loving It
After successful events in other cities including Lahore and Islamabad, Coke Fest came to Karachi this weekend amid many expectations and one big question. Will the combination of food and music work for Karachiites?
To tell you outright, it did more than just work. We attended the Coke Fest and it was awesome! Here are three reasons why.
Full marks to the Coca-Cola team for selecting a perfect venue. The Beach Park was spacious, with lots of parking space. Main roads right outside the venue were not choked up to irritate people who were not coming to Coke Fest (they didn’t know what they were missing). The support staff managing the flow of traffic well both inside and outside the venue. There were a lot of options for people to sit, hang out, eat and enjoy the music. People with children or elderly people chose to sit a little further away from the stage and still got to enjoy the music. Youngsters, on the other hand, preferred to huddle closer to the stage and danced away to the fantastic performances. Overall, fantastic choice of setting.
2. The food
So many options! The food stalls offered a multitude of cuisines, mouth-watering selections and a dizzying variety of grub. Some of the different eateries present at Karachi Coke Fest 2018 included
- Fry Guys
- Glacier Spoon
- Eat Samosas
- Figaro Grill
- Fit Bite
- Del Frio
- The Crave Bar
- Coco 9
- Cold Stone
- Bonsai Pan Asian Kitchen
- Bella Vita
- Pan Asia
- Two Guys One Grill
- Venus Foods
- Pop Up Bar
- Laj Pal Food Corner
- Khausa Khau
- Hey Day
- Ice Pop
- Straight Out A K Town
- Grab Your Meal
- Dip Shop
- Chop Chop Wok
- K-Town Burger
- Potato Factory
- ZA Kabab Center
- Berlin Doner & Gyro
We did our best to try out as many scrumptious offerings as possible, but the only problem was that our stomach gave up on us a lot sooner than our hearts were satisfied.
This is where our expectations were the highest. And this is what was best about the Coke Fest. The music! With the dearth of concerts and other musical performances in the city, we had forgotten what a thrilling experience great musical event can provide. Numerous stars we love and admire performed during Coke Fest. On Friday the lineup included Aerth band, Natasha Baig, Fuzon, Jabar Abbas and Asim Azhar. Quadrum, Vahaj Hanif, Rachel Viccaji, Sahir Ali Bagga, and Strings captivated the audiences on Saturday. And Quadrum, Zoe Viccaji, Nabeel Shaukat and Ali Sethi are all set to entertain audiences on Sunday, the last day of the show. Although we were enchanted by all the performances we managed to see – we loved, adored, and absolutely treasured the performance by the fantastic duo, Strings. There really is no one like them.
All in all, Coke Fest was an incredible experience. If you haven’t been, try and go today and take along as many family and friends as possible. It’s worth it, we promise!
Question for the Coca-Cola team: please say you’re returning to Coke Fest next year?
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